The Drinks Business / November 19, 2014 by Lucy Shaw
Portuguese wines offer UK consumers the best value for money for their quality according to a recent survey carried out by Wotwine.
The app, which helps consumers find the best value wines in the UK, found that 65% of Portuguese wines on sale on UK supermarkets offer “extra to fair” value for money.
“Portugal is producing characterful, well-made wines of real interest,” said Wotwine’s tasting manager, Orsi Szentkiralyi.
“They have the taste of the sun and represent cracking value. We wish the range stocked in supermarkets was bigger,” she added.
The survey also found European wines to be better value than their New World equivalents, highlighting Port as the “best value wine in the world”.
Carried out over the last 18 months, the survey reviewed over 4,000 wines available in UK supermarkets.
It found that 71% of all American and South African wines, 62% Australian and 64% New Zealand wines represent “poor value” for money.
Wotwine recently launched new versions of its app on the iPhone and Android. Working with four Masters of Wine, the company has evaluated nearly all of the wines available in the UK’s major supermarket chains.
By scanning the barcode of a bottle in a supermarket, the free app allows consumers to determine whether its shelf price represents good value for money.